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Home / Mission in a Bottle: Scaling an Authentic Brand While Keeping it HONEST

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Mission in a Bottle: Scaling an Authentic Brand While Keeping it HONEST

Thursday, April 24, 2014 - 12:00pm
Instructor: 
Co-sponsored by Maryland University of Integrative Health and the Maryland Center for Entrepreneurship Howard County Economic Development Authority
Category: 
Community Program
Location: 
Maryland University of Integrative Health
Payment: 
Free Event
CEUs: 
0
Schedule: 
Apr 24 2014 12:00PM - 1:30PM

Seth GoldmanFree Lecture and Book Signing

Seth Goldman is co-founder and TeaEO of Honest Tea, the nation’s top-selling organic bottled tea company that he started in his Maryland home kitchen 16 years ago. The company was acquired by The Coca-Cola Company in 2011, expanding the reach and impact of its mission. The company’s entrepreneurial leadership and unique marketing initiatives have helped build a “challenger brand” with a focus on innovation, transparency and health. Seth will share personal insights and business lessons from his recently published book, Mission in a Bottle, which follows his journey to build a mission-driven brand in a profit-driven world.  

Books – Seth’s book will be available for purchase in our Meeting Point Bookstore or bring your own copy.

Refreshments - “Honest” refreshments will be served.

Seth Goldman is President and TeaEO of Honest Tea, the company he co-founded out of his home in 1998 with Barry Nalebuff of the Yale School of Management. Today, Honest Tea is the nation’s top selling organic bottled tea, and is carried in more than 100,000 outlets. In March 2011, Honest Tea was acquired by The Coca-Cola Company, helping to further the reach and impact of Honest Tea’s mission.

The company continues to deepen its relationship with Fair Trade certified suppliers in India, China, and South Africa. Honest Tea has initiated creative marketing partnerships with TerraCycle, Arbor Day Foundation and IndoSole, and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies."

Seth serves on the boards of Bethesda Green, Beyond Meat, the American Beverage Association, the state of Maryland’s Economic Development Commission and sits on the Advisory Boards of Net Impact and the Yale School of Management. In September 2013 Seth and Barry celebrated the release of their first business book told in comic book form-- Mission in a Bottle – The Honest Guide to Doing Business Differently – and Succeeding, which was published by the Crown Business division of Random House.